About Us

We have been diamond merchants since 1866. We specialise in diamond and gemstone jewellery including sourcing loose diamonds.

Our reputation for providing high quality jewellery is second to none and we strive to make your buying experience special. We have excellent contacts with various suppliers and if you have a specific diamond or gemstone piece that you cant see in the shop please ask us and we will do our best to source the item for you including sourcing loose diamonds. If we can’t source what you are looking for we have a jewellery specialist who can individually make the piece for you if you have an idea of what you want or have a sketch or drawing. We can also re-design your existing jewellery so if you have been handed down a piece of jewellery that is not in the metal you like and to your style we can help you re-design it, which is proving very popular with our customers at the moment.

Our stock is every changing so not all our jewellery and watches are displayed on the website, but if you are looking for something specific please call into the shop or telephone us on 01437 762050 we will do our best to help you. We are West Wales’ leading diamond merchants and have an ever changing array of diamonds to suit every taste and budget. We also stock Yellow, White & Rose Gold jewellery, Silver jewellery, Amber and Pearl jewellery.

We currently stock a range of Citizen watches which have the Eco-Drive Solar powered technology and our new addition to our watch display are the superb Swiss Roamer Watches which have an excellent reputation for quality and price. We also have a new addition to our watches with the popular and renowned name of british watchmaker Accurist which revamped their watches in 2022 showcasing their retro brands with a modern twist. All our watches are listed on our website.

We offer a full watch repair service including Rolex, Omega, Tag Heuer, Tissot, Cartier, Zenith, Seiko and many more as well as a full jewellery repair service. We can also adjust and replace watch bracelets or straps and fit batteries while you wait. We can provide written valuations for jewellery pieces or watches for probate and insurance purposes.

Repair Service

We offer a full watch repair service including Rolex, Omega, Tag Heuer, Tissot, Cartier and many more as well as a full jewellery repair service.

Visit our shop

All customers can use the nearby town centre parking when visiting our shop. Disabled parking bays are just across the road from us just opposite the pub ‘The Three Crowns’.

Our Shop

Our Location

Address: 2 Quay Street, Haverfordwest, Pembrokeshire SA61 1BG

Phone: 01437 762050

Email: info@howellsjewellers.co.uk

Opening Hours

Monday - Friday 9.00am to 5.00pm

Saturday 9.00am to 4.30pm

Sunday - Closed

Brief History

Established 1866

Howells the Jewellers was established by 19 year old William Howells in the year 1866. He had previously worked at Bonville’s Court Colliery in Saundersfoot, Pembrokeshire. The business is now run by the fourth generation of the same family.

Our Google Reviews

Howells Jewellers

4.9

Based on 33 reviews

review us on

Lesley Newcombe

16:00 13 May 25

I would like to thank Howells for helping me with my purchase of a wedding gift for my son. They were both friendly and attentive and gave me lots of suggestions without any pressure to buy. I left the shop with the perfect gift for my son and his fiancée. First class service.

Loren Neilson

19:48 12 May 25

We ordered our wedding rings with howells jewellers. My engagement ring is an unusual shape and they had a wedding band custom shaped to fit it. It was absolutely beautiful and a perfect fit with my engagement ring. The service, knowledge and care they provide here is fantastic. Highly recommend.

Juliette Shore

15:13 26 Feb 25

I wanted to treat myself after what seemed a bad year and so visited Howells for suggestions. I came out with the most beautiful pair of earrings. The quality of the jewellery is second to none. The choice was fabulous and I just could not make up my mind so I went to have a coffee to think it over. After I had made my decision I went back and spent another half hour just making sure. Paul the manager is so patient, I never felt pressured into anything. The staff are wonderful and so friendly. I believe some have been there absolutly years! You can't say that about most jewellery shops these days.
I can't recommend them enough. This shop is an absolute find.

06:57 05 Nov 24

We saved up for a year to get the engagement ring we so desperately wanted. It had to be resized and was sent off. That was almost 4 weeks ago, we've received no update, made empty promises of how they'll chase and call us back but we never hear anything. We were promised it'd be back in time for our holiday and we leave in 2 days and still not had an update. So upset and frustrated about this entire process.

Danny McKee

06:52 27 Mar 24

Fantastic recent experience after making the schoolboy error of losing my wedding ring. Happened during a house move away from Pembrokeshire, so the lovely Yvonne and her associate checked their supplier for stock and offered to send to our new address in South Yorkshire. Kept in close contact throughout and new ring arrived with a minimum of fuss. Highly recommend - very smooth experience from start to finish.

Susan Davies

16:47 09 Mar 24

Many thanks to Paul and staff at Howells Jewellers for helping my husband and myself in choosing our wedding bands after being together for 42 yrs .Friendly service and we would definitely recommend to anyone .

Judy Lewis

21:54 06 Sep 23

Can't thank the team at Howells Jewellers enough!
They went above and beyond to help my son with finding an engagement ring. Can't recommend them enough, the ring was absolutely stunning.

Keith Devey

07:23 31 Jul 23

Friendly and helpful a little pricey but it remains to be seen if it's worth it

angela brown

15:09 12 Jul 23

Very helpful and friendly, an excellent service, thank you

Amanda McCabe

18:11 20 May 23

We love our wedding rings. Thank you to the two lovely ladies who couldnt have been more helpful in helping us with our rings. We went to Gretna and now very happy. Have loads of comments on my ring. You both deserve a star

Zhuldyz Nurkhaidar

20:37 14 Mar 23

My favorite shop in Haverfordwest ????

Sue Bateman

16:22 08 Jul 22

Have had my white gold wedding and engagement rings rhodium plated, number of items valued and some repairs done. Staff ultra helpful and friendly. Kept informed re collection of jewellery. Fabulous jewellers.

Carole Westwood

12:14 27 Jun 22

I highly recommend Howells jewellers in Haverfordwest, excellent service and knowledge of their field, and extremely helpful and friendly.
I took my wedding and engagement rings in to be rhodium plated and was advised of a new procedure which not only will last longer but has transformed my rings, they look better than ever! Thank you so much. Carole Brentnall

Alexandra Curtis-Jones

08:10 18 Jun 22

Amazing service from Howells Jewellers! With very little time to get our wedding bands Paul and Yvonne managed to get exactly what we wanted in just over a week with no hesitation. Thank you so much again!

Amy Bowerman

16:53 14 Jun 22

After reading all the reviews I chose Howells help repair the clasps on my engagement ring. Paul and Yvonne were wonderful, knew exactly what needed doing to fix the ring. Couldn't ask for better service, thank you

Claire Davies

11:32 30 May 22

I highly recommend Howells Jewellers .
Thank you to Yvonne for helping choose my beautiful Safire Engagement Ring.
They also resized another ring for me twice!
Professional & friendly service. Xx

alison davies

12:20 28 May 22

Amazing selection. Always 1st class service from Paul and Yvonne. The personal attention they give their customers makes the whole buying experience so special. Delighted to give such a good, local independent jeweller our custom.

Jane Hardy

19:22 25 May 22

Lovely, knowledgeable staff; very good quality merchandise.

Lynn Childs

11:14 23 May 22

I can highly recommend Howells Jewellers. I have used their services several times. They repaired my fiancé’s ring after it broke where it gad worn thin. It looked as good as new, after the repair. They also cleaned it and inscribed it for him.
They repaired a very dainty ring that belonged to my Mum. It was a piece that she loved and she was overjoyed at how good it looked afterwards.
I have also used their probate valuation service, which is undertaken in house. Paul and Yvonne are always very welcoming and knowledgeable. They did a fantastic job with the valuation for probate, individually labelling each item and itemising it. They also cleaned all of the items that were valued.
I would definitely recommend them and will use their services again in the future.

Geraint Davies

11:44 25 Apr 22

Fantastic service, great communication with extremely high standard repair service.
Well done Paul and Yvonne you are both wonderful.

My wife and I took 4 rings in a couple of months ago. Two were wedding rings that needed resizing, the other two were our grandmother’s engagement rings that had been handed down to us. Our engagement rings had been repaired previously by our grandparents many years ago, but the standard of repair wasn’t great.
Paul let us now that the engagement rings would be a challenge as they had a lot of work needing to be done, but assured us that when repaired they would look fantastic.
What an understatement!
I can’t find the words, but the emotion that we both feel when we look at our grandparents engagement rings will always be attributed to the high class standards of Paul and Yvonne at Howells Jewellers.
Thank you both from the bottom of our hearts.
Geraint and Kerry.

jim matthews

13:56 31 Mar 22

Absolutely 1st Class service. Just had a inexpensive battery fitted to an expensive watch. Its fantastic to find a local knowledgeable independent jeweller, and long may it continue. It will defiantly be my first port of call for anythiing watch/jewellery related. Thanks Paul!

Tracey Thomas

09:33 21 Feb 22

I have just picked up two rings which Howells repaired for me, my engagement ring and my mother’s Jade ring which I have had repaired to hand over to my daughter. I am delighted with them both. Service is excellent. Mr Howell and his assistant are so friendly and informative. Great local business!

Jon Clark

18:09 01 Feb 22

A wonderful 'jewel' of Haverfordwest.
Paul and Yvonne are very welcoming and knowledgeable.

Callum Edwards

13:56 30 Dec 21

Went to get my watch re sized, fantastic service, very knowledgeable about brands, place is very neat staff are very welcoming as you enter,Would highly recommend.

HighTable Productions

12:31 26 Dec 21

Very helpful pre sale service via Google chat. My fiance absolutely loved the pendant and matching earrings. Excellent knowledge of the Industry and British made pieces. Overall good service. Especially on Christmas eve

Chris Howells

13:12 27 Nov 21

They ordered 4 links for my watch and they phoned me Saturday saying my watch was ready for collection excellent service and the staff are very friendly and helpful 👌

Ryan Kent

19:53 17 Aug 21

I went to Howells with an old signet ring that belonged to my great grandmother, it was very misshapen and worn (bad enough to not be wearable)
They sent it off locally and within two weeks it was fixed back to perfect condition for a very reasonable price,
All the people that work there are very friendly and accommodating, will 100% be using their services again

Clayton Gobbi

11:22 15 May 21

I recently bought an engagement ring from Howells. Paul and Yvonne are friendly and professional. They really helped me and were very kind. I would highly recommend them as a Jewellers.

Lynn Whitehead

06:35 04 Jul 20

We recently bought my engagement ring at Howells and throughout we had wonderful customer service from Yvonne and Paul. The ring needed to be sent to London for resizing and we were assured that it would be sent off on Monday and ready to be collected on the Friday. We were dubious, but they were true to their word! Fantastic service. Thank you.